BSB52415 - Diploma of Marketing and Communication (New)
Tuition Fees: AU$ 10,000 per year
Successful completion of Diploma of Marketing and Communication provides individuals with a sound theoretical knowledge and understanding of marketing and communication, and a range of skills that will ensure these functions are effectively led and managed in an organisation or business area. Typically, graduates of this course will be responsible for other staff and lead teams in marketing and communication.
Target groups for this qualification are those needing and/or seeking the knowledge and skills enabling them to work successfully in marketing and communication. This may include: domestic and international students.
The admission to this program can be gained through following pathways:
Qualification pathway: This includes any qualification completed, as listed in the academic qualifications requirements below. Applicants with appropriate prior tertiary studies that satisfy part of the academic requirements of the course may be granted 'credit' and/or entry to the course with 'advanced standing'. Refer to Student Handbook for the details on Advanced Standing.
Work Experience/Employment pathway: This includes any employment or workplace experience that applicant have had in the marketing, communication and management sector or closely related sector.
Academic Requirements 1*
Local students must have a completed Year 12 or the interstate equivalent.
International students must have a successful completion of 12 years of schooling or equivalent to the Australia Higher School Certificate.
In addition, the student must have completed all core units in BSB42415 Certificate IV in Marketing and Communication.
 Mature age students (21 years and over) may be admitted into this program without formal academic qualifications provided that they have sufficient literacy and numeracy requirements.
*Students who have previously completed a Certificate IV or higher qualification in Australia do not need to provide school certificates.
This course will provide specific knowledge, skills and understandings in marketing, together with a range of generic communication skills. The qualification is designed for employees and/or students who may be in or seeking roles such as:
marketing team leader
public relations manager
Upon successful completion of all units of study in this course, students will graduate with the BSB52415 Diploma of Marketing and Communication.
BSB52415 Diploma of Marketing and communication involves completing 12 pre-determined units of competency comprising three core and nine elective units as per below:
Interpret market trends and developments
Design and develop an integrated marketing communication plan
Undertake project work
Manage budgets and financial plans
Lead and manage effective workplace relationships
Identify and evaluate marketing opportunities
Establish and adjust the marketing mix
Plan market research
Implement and monitor marketing activities
Conduct a marketing audit
Plan social media engagement
Manage compliance within the marketing legislative framework
LEARNING, TEACHING AND ASSESSMENT METHODS
The College offers courses using various modes of delivery (e.g. classroom based, on-line and distance). However, for international students, face-to-face learning and teaching is compulsory for a full-time study load. Course delivery combines theory-based tutorial and practical sessions involving small groups, individual and team activities, and demonstrations using simulated work environment.
Assessment, procedures and criteria will be made clear to all participants. In general, assessment methods include: individual and group performance and presentation, oral and written tests, demonstrations and other classroom-based activities.
Assessment will provide for the recognition of competencies no matter how, where or when they have been acquired. Assessments will also cover the range of skills and knowledge needed to demonstrate competency, and will integrate knowledge and skills with practical application.
Assessing student performance will be conducted in accordance with the assessment guidelines and competency standards of the relevant training package. Assessment will also have regard to validity, reliability, fairness and flexibility.
If students are unhappy with a result on any assessment task, they can lodge a formal appeal in accordance with the College re-assessment policy, details of which appear in the Student Handbook.
The College address is: Level 1, 91 - 95 Rawson Street, Auburn NSW 2144 and the location is conveniently located a few minutes’ walk from Auburn railway station.
LOCAL ENVIRONMENT AND FACILITIES
Australia is a multicultural country. A large number of international students come to Australia to pursue their study annually. Our campus is situated in Sydney, one of the beautiful cities in the world. Sydney has renowned places to visits including beautiful Opera House, Harbour Bridge, and Bondi Beach.
Australia is a multi-cultural country and a preferred destination for international students. The College campus is situated in western Sydney, New South Wales which is among one of the most beautiful cities in the world. It has renowned attractions to visit including the renowned Opera House, Harbour Bridge, and Bondi Beach.
The classes comprise students from many different countries making it a truly multi-cultural environment. Classrooms are equipped with modern technology with latest equipment and high-speed Internet access. College classes are small, and academic staff are well-qualified, experienced and strongly focused on individual student’s needs.
Many academic staff use multi-media for visual aids during their classes. Computers and printers are available in laboratories for student use including internet research and for completing assignments.
The College can arrange to pick up international students from the airport and transport them to pre-arranged accommodation if an airport pick up service is requested (charges apply).
Temporary and long-term accommodation arrangements can be made for students on request. Students requiring pre-arranged accommodation should notify the College two weeks prior to their departure for Australia.
The College can assist international students open a local bank account. To open a bank account in Australia, identification such as a current passport, current driver’s license and a tax file number are required. Tax file numbers can be obtained from the Australian Taxation Office. Students who show proof of their student status, e.g. student ID card, may be exempt from paying account opening fees and charges at many banks. Further information can be obtained from Student Services.
There is a common area available for students to relax during breaks with a small kitchen equipped with microwave, refrigerator and hot water.
The College reception keeps all faxes it receives. Students must collect personal faxes within two weeks of arrival. Students can copy/fax document subject to payment of a small charge.
Legal Advice Service
Students should note that there are number of agencies in the Australian community that offer inexpensive or free legal advice and help. The Legal Aid Office in each state will give free advice in short interviews, at certain times, to anyone. It will also give free legal help to persons with limited income who are charged with certain serious crimes.
The College takes its responsibilities under occupational health and safety legislation very seriously, ensuring it is compliant with all regulations and requirements. The College will provide information ensuring that all students, academic and non-academic staff fully aware of their individual and collective occupational health and safety responsibilities. In the unlikely event of a mishap, accident or any other situation, students should promptly notify a responsible member of the College staff. First aid facilities are available at reception, and emergency services – ambulance, fire and police – can be contacted using 000.
The College frequently organises several social activities for students. Students are advised to check the noticeboard for the date of such activities. Activities may include:
Cultural events and festivals
BBQ and College dinner
End of Term Parties
In many cases, students wish to bring family members with them during their study in Australia. For more information on visas for family members, please visit the Department of Immigration and Border Protection website: www.homeaffairs.gov.au. Please note that school-aged dependants accompanying a student to Australia will be required to pay full fees if they are enrolled in either a government or private school.
Transfer from other providers:
Students already studying in Australia and applying for transfer of their student visa to Pacific College of Technology will be considered for entry only if the College is satisfied that all the requirements (including payment of fees) of the former institution have been met. A letter of release from the previous institution may be required.
COST ASSOCIATED TO STUDY IN AUSTRALIA
The international students need to be aware that the cost of receiving an education in Australia is high, considering tuition fees, living costs, and international travel. Therefore, students should plan properly to ensure they are able to pay the costs they will incur in Australia before making such a move.
International students must have overseas student health cover for the duration of their study in Australia as part of visa conditions. The OHSC cover fee for one year course is AU$548.65 (Single) and AU$5,679.00 (Family). These figures are subject to change; therefore, students are advised to contact Australian Health Management (AHM) or visit its website: www.ahm.com.au for current fee structures and costs.
Please refer to www.pct.edu.au for details of the College refund policy.
LIVING COST IN AUSTRALIA
Living costs depend on individual students. However, the Department of Home Affairs has financial requirements students must show in order to receive a visa to study in Australia. From 1 February 2018, the 12-month living costs is: